Not since Australia’s Four Pillars landed nearly a decade ago has an international gin producer arrived in America with as much hype and critical praise as Vietnam’s Lady Trieu.
Asia’s most-awarded spirit has hit our store just in time for holiday gifting, and our sales team has been waiting impatiently for this moment. Distilled in the rural Saigon countryside of Củ Chi using local botanicals and spices, Lady Trieu’s delicate citrus notes combined with fragrant aromas of hibiscus, oolong tea, and long red peppers, give it a flavor profile that is completely unique from the classic London Dry and New American expressions that have dominated the last decade. The distillery’s custom-designed gin still beautifully captures the essence of each ingredient, giving the spirit a profile of orange peel, juniper, agua fresca, and subtle spice.
With a recent gold medal under its belt from the 2024 World Gin Awards, the interest in Lady Trieu’s legend peaked here in Los Angeles earlier this Fall, especially on social media. The rumors that it might be making its way to California became reality this month when the brand made its soft launch here in SoCal. The largely female distilling team has also become the topic de jour of the international spirits industry, not to mention the Vietnamese community.
If you need a last-minute holiday gift for the gin lover in your life, this is the bottle. Not only is the package beautiful, the overall drinking experience of Lady Trieu is simultaneously luxurious and exotic, and it mixes beautifully into gin and tonics with lavish and intricate garnishes. It’s one of the most exciting new spirits to hit the market this year and we’re thrilled to have landed it before the year ends for Mission customers.